Black Friday has become one of the biggest shopping moments of the year, with individuals and businesses eagerly looking forward to discounts, upgrades, and year-end deals. But while the season brings genuine opportunities, it also attracts cybercriminals and fraudsters hoping to exploit the rush.
At Bizexcel Partners, we believe staying informed is the first line of defence. This year’s Black Friday is on Friday, November 28, and is the start of the Christmas shopping season. As the day approaches, here’s what every professional, entrepreneur, and consumer should keep in mind.
1. Too Good to Be True? It Probably Is.
Fraudsters often use extremely low prices to lure victims. Whether it’s electronics, appliances, or subscriptions, always verify the legitimacy of promotions—especially when shared on social media, group chats, or unfamiliar websites.
2. Be Careful With Links Shared on WhatsApp and Social Media
Black Friday season comes with an increase in suspicious links promising “exclusive deals,” “free vouchers,” or “limited-time offers.”
- Don’t click on unfamiliar links.
- Don’t share them with colleagues or friends.
- Verify official promotions directly from the company’s website or verified social media pages.
A single click can expose your device to malware or give scammers access to sensitive information.
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3. Watch Out for Phishing Emails
Businesses and individuals often receive emails that look professional and credible—but are designed to steal information. Be cautious of emails that:
- Ask you to “verify your account” urgently
- Have spelling or formatting errors
- Request your password or financial details
- Redirect you to unfamiliar websites
Always check the sender’s address and confirm offers from official sources.
4. Protect Your Payment Information
Avoid entering card details on unsecured websites or platforms without HTTPS encryption. When paying for Black Friday deals, always use trusted payment channels and avoid saving your card on unfamiliar sites.
5. Businesses Must Brief Their Staff
For companies, one employee mistakenly clicking a malicious link can compromise an entire system. Now is the time to:
- Remind staff about safe browsing and email practices
- Strengthen internal cybersecurity measures
- Use multi-factor authentication on all company accounts
- Review data backup systems
A secure business is a resilient business.
6. Confirm Before You Pay
Whether you’re buying a gadget, subscribing to a service, or signing up for a discounted business tool, confirm the offer through official customer service channels. Fraudsters often impersonate known brands during Black Friday.
Stay Alert. Stay Secure. Stay Ahead.
Black Friday can be exciting and rewarding—but only when approached with caution. At Bizexcel Partners, we encourage individuals and organisations to be vigilant, verify before acting, and equip themselves with the knowledge needed to avoid being swindled.
With the right awareness and safe digital habits, you can enjoy the best deals without falling victim to fraud.
